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Researching Discourse in Business Genres

Gillaerts, Paul / Groot, Elizabeth de / Dieltjens, Sylvain / Heynderickx, Priscilla / Jacobs, Geert (eds)

Researching Discourse in Business Genres

Cases and Corpora

Series: Linguistic Insights - Volume 152

Year of Publication: 2012

Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien, 2012. 215 pp., num. tables and graphs
ISBN 978-3-0343-1092-5 pb.  (Softcover)

Weight: 0.330 kg, 0.728 lbs

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Book synopsis

The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial disclosures for (non-)financial audiences and expressions of the corporate philosophy. Two methodologies in particular are prominent in the genre-based chapters: corpus analyses and case studies.


Contents: Paul Gillaerts/Elizabeth de Groot/Sylvain Dieltjens/Priscilla Heynderickx/Geert Jacobs: Researching Discourse in Business Genres: Cases and Corpora – Paul Gillaerts: Email Use in a Belgian Company: Looking for the Hybridity of the Genre – Nadine Van den Eynden Morpeth: Politeness and Gender in Belgian Organisational Emails – Stephen Bremner: Working with Genre Systems: Accommodating Multiple Interests in the Construction of Organisational Texts – Berna Hendriks/Margot van Mulken: Dear Worker: A Corpus Analysis of Internal CEO Letters – Birgitte Norlyk: Genres at the Top: Leadership, Management and Genre – Janet Bowker: From ‘Communities of Practice’ to ‘Communities of Learning’: Interdiscursivity in Changing Corporate Priorities – Elizabeth de Groot: Who’s to Blame? Attribution in English Earnings Press Releases Originating in the Netherlands, the United States and Russia – Belinda Crawford Camiciottoli: Downplaying the Downturn: A Critical Analysis of Interdiscursivity in Earnings Calls – Heidi Verplaetse/Birgitta Meex: German and English Corporate Mission Statements as Hybrid Internal/External Communication: Expressions of Competence and HR Competencies.

About the author(s)/editor(s)

Paul Gillaerts is Professor at the Department of Applied Language Studies at Lessius Antwerp.
Elizabeth de Groot is Assistant Professor in the Department of Business Communication Studies at Radboud University Nijmegen.
Sylvain Dieltjens is Assistant Professor at the Department of Applied Language Studies at Lessius Antwerp.
Paul Heynderickx is Assistant Professor at the Department of Applied Language Studies at Lessius Antwerp.
Geert Jacobs is Associate Professor at the Department of Linguistics at Ghent University.


«The findings drawn from this volume are valuable to both scholars and businessmen interested in becoming more knowledgeable about communication strategies in the workplace among co-workers and also between management and employees. It is also useful to teaching practitioners to make their teaching more comprehensive by providing guidelines for other genres not frequently included in their teaching curricula. This collection represents therefore a commendable effort that has been carried out and it deserves to be praised and recommended.» (Carmen Piqué-Noguera, Ibérica 26, 2013)


Linguistic Insights. Studies in Language and Communication. Vol. 152
Edited by Maurizio Gotti